ITB Berlin Convention 2024: Program overview of the theme tracks

The time has finally arrived: On March 5th, the ITB Berlin once again opens its doors to the key players of the international travel industry. As in the previous year, they will discuss forward-looking industry topics over three days. [...]


Digital transformation and AI in the focus of the ITB Berlin Travel Hero video podcast

In the latest episode of the Travel Hero Videopodcast, presented by ITB Berlin, Dr. Markus Heller, managing partner of Dr. Fried & Partner GmbH, along with his colleagues from the ITB Berlin Board of Experts, Lea Jordan and Dirk [...]

Management Consulting with perspicacity

As a management consultancy with many years of extensive project experience, we support our customers in areas such as data analytics and strategy, process optimisation and digitalisation and, among other things, carry out business analyses. We shape the digital transformation with our customers on an equal footing and support them in change management.
In addition, we act as a competent partner in the area of investment and transaction support.
Our customers are well-known companies from the private sector or public clients and associations.

Many years of industry expertise in tourism, travel and mobility

Dr. Fried & Partner offers special consulting expertise in all aspects of travel and mobility. We support our clients in the introduction of new IT system solutions, in purchasing, in process management and in other areas of business. We design and accompany important projects of well-known companies in the fields of tour operators and touristic sales, cruise operators and shipping companies, transportation and mobility as well as incoming and events. Moreover, we also advise clients in the area of destination management and development.

Expertise in sales and service

Dr. Fried & Partner has distinctive knowledge in sales and service. We help you to align your sales & service units with the future. In doing so, we rely on project experience in back office and customer service, after sales service/technical support as well as sales units/sales representatives. We are also happy to support you in the area of digital sales and service platforms. Our customers include well-known corporations and medium-sized companies from the most important sectors of the economy.

Think tank for future topics and impulses

In order to know today what will be needed tomorrow, we regularly prepare and publish studies and white papers, forecasts such as the tourism sales climate index and give future impulses to a broad professional audience in the form of keynotes, lectures and networking events. In this way, we act as a think tank for trends and future topics in order to sharpen our own vision and of our customers.

» Take a look at our blog and read articles on latest trends in the tourism industry and many other exciting topics