Market and future development of airline distribution

Market and future development of airline distribution

25.01.2017

In the context of the Lufthansa Travel Tech Provider Day on 25 January 2017, Dr. Markus Heller spoke about the key drivers of airline distribution (link to the current market study by Dr. Fried & Partner “Airline Distribution 2022”), highlighting the importance of individualised customer approach through digitisation and the use of the new NDC data standard. The core message of the keynote is the shift to direct, dynamic and differentiated distribution.

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