Tourism Sales Climate Index August 2019

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Tourism Sales Climate Index August 2019

20.08.2019

After cautious optimism among travel agencies last month, the tourism sales climate index of Dr. Fried & Partner also shows a positive trend in August. Both in their assessment of the current situation and with regard to expectations in terms of sales and earnings, the majority of participating travel agencies expressed themselves more positively than in the previous month.

Current situation

In August 2019, 31.8% of participating travel agencies rated the current situation in travel service sales as good. This means that the share is slightly lower than in the previous month (34.1%). However, 50.9% of the travel agencies surveyed rated the current situation as nevertheless satisfactory (38.0% in the previous month) and only 17.3% assessed the situation as poor. This was 27.9% in the previous month.
A similar picture emerges with regard to the sale of travel services in the last 2-3 months compared to the previous year. As in the previous month, approx. 26% of the participating offices stated that the sale of travel services has increased in the last 2-3 months. Nevertheless, 40.9% believe that their sales of travel services have remained unchanged over the last 2-3 months. This represents an increase of 13.8% compared tot he previous month. However, only 33.6% of travel agencies have observed a drop in the sale of travel services. In the previous month this was 47.3%.

Future situation

With regard to the future situation, 17.3% of participating travel agencies expect demand for travel services to increase compared to the previous year. Compared to the previous month, this is a slight change of about two percentage points downwards. 60% of the participants expect demand to remain constant over the next 6 months. In the previous month this was 48.8%. A decline in demand is still expected by 22.7% (previous month 31.8%).
In the assessment of the future earnings situation, a slightly declining percentage of participants (16.4%) expects an improvement (17.8% in the previous month). However, half of the respondents do not expect the earnings situation to change in the next 6 months (previous month 39.5%). The number of those expecting a deterioration has fallen from 42.6% to 33.6%.

Summary

After the decline in recent months, the Tourist Sales Climate Index is now showing a slight upward trend again. This was triggered by cautious optimism, which was already apparent in July. The travel agencies are also optimistic about the future.
In August 2019, 110 travel agencies (129 sample from the previous month) gave their ratings.

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