For better readability, the generic masculine is used in these articles. The designations of persons used in these articles refer to all genders unless otherwise indicated.

Company founder Dr Helmut Fried passes away at the age of 91

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Obituary On 18 January 2024, our company founder Dr Helmut Fried passed away after a long and fulfilling life. Dr Helmut Fried founded "Marketingberatung Dr Helmut Fried" in 1968. With his vision, his flair for innovative ideas and his... read more

23.01.2024

Ministry of Economy publishes “Corona Paper” as part of the National Tourism Strategy project, led by Dr. Fried & Partner

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In April 2019, the Federal Government of Germany decided on key points for a National Tourism Strategy. Thus, a corresponding project for the development of an action plan was initiated by the Federal Ministry for Economic Affairs and Energy under... read more

04.03.2021

Scenarios 2025 – An outlook into the future of the travel industry

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The Corona pandemic has posed major challenges for the tourism industry worldwide. Now the question is: what will happen in the medium run? What does the future of the travel industry look like and what are possible scenarios for the travel... read more

18.12.2020

Alternative courses of action – the recovery planning of German tour operators in the wake of the Corona pandemic – Part II

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From the article "opportunities and learning experiences from the Crisis - Part I" - a schematic cycle model could be derived, which is intended to show German tour operators structured action alternatives for the Corona pandemic or also for other... read more

14.12.2020

Digitization of Customer Service in the Travel & Mobility Industry?

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What is the current state of the travel & mobility industry in terms of customer service digitization? How did the digitization of customer service develop in the past five years? What are future plans of the companies regarding digitization... read more

18.11.2020

Vitalization, opportunities and learning experiences – this is the recovery planning of German group tour operators in the wake of the coronavirus pandemic – Part I

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What does vitalization in consequence of the coronavirus pandemic look like for German group tour operators? With the beginning of the summer holidays and due to some travel relaxation, the business of German group tour operators was able to resume... read more

05.11.2020

22nd BTW Tourism Summit

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On 4 November 2019 the 22nd BTW Tourism Summit took place at the Hotel Adlon in Berlin. A central topic this year was the tourism industry's confrontation with climate change, which was dealt with in a panel discussion with the renowned... read more

08.11.2019

Dialogue, transparency, sustainability: National Tourism Strategy enters second phase

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Under the leadership of Thomas Bareiß, the Federal Government Commissioner for Tourism, the Tourism Advisory Board at the Federal Ministry of Economics and Energy (BMWi) has started the second phase of the development of a national tourism strategy... read more

28.10.2019

Then discounts make sense for companies – series on discounts part 3

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While the first two episodes on discounts focused on the reasons for asking for discounts and avoiding them, this part is about discounts that help to increase profits. Dr. Markus Heller, managing partner of Dr. Fried & Partner, a consultancy... read more

24.10.2019

How to avoid Travel Discounts – series on discounts part 2

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A decisive factor in avoiding discounts is the early discussion of the topic, whether as a salesperson on the hotel or airline side or as a travel agent in a travel agency. Management consultant Dr. Markus Heller of Dr. Fried & Partner provides... read more

23.10.2019

Why Customers desire Travel Discounts – series on discounts part 1

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How do the insolvencies of Air Berlin, Thomas Cook or Tour Vital correlate with discounts? Well, they clearly show us the low-margin environment in which we operate and how close many companies in the tourism industry are to the brink of collapse... read more

22.10.2019

Structural Changes in the German Travel Market – Part 5: Data

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Against the background of the advanced interaction with data of the Big Five (Google, Facebook, Amazon, Microsoft, Apple), there is an urgent need for action in the travel industry as well as other industries. Thesis: In the future, data will... read more

15.07.2019

Structural Changes in the German Travel Market – Part 4: Travel Distribution

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In stationary travel distribution, massive price changes are not expected on the basis of price parity. In online sales, on the other hand, consolidation and a change in the value added can be expected. Thesis 1: Stationary travel distribution will... read more

17.06.2019

Structural Changes in the German Travel Market – Part 3: Hotels

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Even though larger domestic and foreign hotel chains are trying to gain market share in the German hotel market, in the medium term a supply market that remains fragmented can be expected and the agency portals are exerting increasing... read more

02.05.2019

“Booking is only the beginning” – Interview with Dr. Markus Heller in touristik aktuell

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How much power will online portals have in the future? What will the future bring for commercial agent status? How will cooperation between tour operators and travel agencies change? Dr. Heller, managing partner of Dr. Fried & Partner, asked... read more

15.01.2019

Structural Changes in the German Travel Market – Part 2: Airline

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The changes in the airline market are derived, on the one hand, from the general trend towards more individualized and data-driven sales and, on the other hand, from the separation of rigid production models. Thesis 1: Distribution models of legacy... read more

02.01.2019

Structural Changes in the German Travel Market – Part 2: Airline

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The changes in the airline market are derived, on the one hand, from the general trend towards more individualized and data-driven sales and, on the other hand, from the separation of rigid production models. Thesis 1: Distribution models of legacy... read more

14.12.2018

Structural Changes in the German Travel Market – Part 1: Tour Operator

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Major structural changes will challenge the tourism industry and its players within the next five years. In the context of the comprehensive market study "Who wins? Who loses? An in-depth analysis of structural changes in the German travel market... read more

12.12.2018

General Data Protection Regulation and Package Tours Directive incur additional expense for travel agents and negative customer responses

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This is determined by an online survey conducted by the Munich-based consulting firm Dr. Fried & Partner in cooperation with the IT system house CheckIT ETC GmbH via the tourism editor edutainment portal www.saisonCheck.de. For just over a... read more

22.11.2018

Who Wins? Who Loses? In-depth Analysis of the Structural Change in the German Travel Market

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Far-reaching structural changes will pose major challenges for the German travel market throughout the upcoming years. The whitepaper “Who Wins? Who Loses? In-depth Analysis of the Structural Changes in the German Travel Market." ,is the sound... read more

14.09.2018

Airline Distribution 2022

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Airline distribution is set to steadily further evolve in the next three to five ye­ars. The whitepaper “Airline Distribution 2022” depicts the extensive change, the arising impact on the different market players and the need to accommodate... read more

29.06.2018

Commissions and Product Range Policy – Dr. Markus Heller in an Interview with FVW

How can travel agencies confront decreasing commissions? What role does the product range play? And how relevant are own events? - Answers to these questions are provided by our managing partner Dr. Heller in an interview with FVW. Download... read more

28.02.2018

Dr. Markus Heller in an Interview

What tasks do travel agency partnerships and franchise systems have to master in the future in the face of more intense competition? How can central offices withstand the increasing individualisation? These and other questions are answered by our... read more

21.07.2017

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Structural Changes

Gender reference

For better readability, the generic masculine is used in these articles. The designations of persons used in these articles refer to all genders unless otherwise indicated.