Company decision-makers in the travel and mobility industry need to collect statistical data on a continuous basis. This data provides the foundation for realistic assessment of the current market situation and the mood in travel sales. However, data that allows decision-makers to make real-time inferences is often not available. And this can lead to business misjudgements that have a long-term impact.
Based on the ifo Business Climate Index, since 2005 Dr. Fried & Partner has prepared the Tourism Sales Climate Index on a monthly basis. It serves as an early indicator for economic development, and provides a meaningful overview of the past, current and future market situation as well as the mood in travel sales. An online survey is used to summarise and evaluate the area of holiday travel, stationary and online distribution. The result is displayed in the form of an index curve (generated from transformed mean values). It displays the mood at the point of sale
