“There is nothing permanent except change” – Heraclitus
Today’s technology and innovation leaders in tourism are young, digitally driven companies, whose value creation processes and organizational structures differ fundamentally from those of traditional players in the industry. Thus, market participants are forced to continuously transform value creation processes and organization to remain competitive.
The high development pace of knowledge and technology can no longer be mastered by recurring strategy cycles, which have to be implemented throughout hierarchy levels. Hence, key aspect of the digital transformation process is the creation of an organization which – driven by transparency, flexibility and continuous innovation – is capable of keeping up with the dynamics of the market. In addition, system and process landscapes that are not bottlenecks but enablers for continuous further development are also the basis for this.