National Platform Future of Tourism

Tourism policy aims to strengthen the competitiveness and crisis resilience of the tourism industry and to support it in becoming future-oriented and sustainable. With this in mind, the National Tourism Strategy will be further developed. The central instrument for this will be the National Platform for the Future of Tourism. It is intended to optimally integrate and network the most important tourism stakeholders from the federal government, the states, the industry and science into the process along the four future themes of climate neutrality/environmental and nature protection, digitalization, securing skilled workers and competitiveness. In dialog with one another, the aim is to identify best-practice initiatives, bring them to the region, link them in a meaningful way and remove obstacles to implementation. For each future topic, a working group will be set up in the National Platform to work on more concrete work packages in consultation with the participants, whereby the thematic focus can be adapted in consultation with the participants.

Dr. Fried & Partner, together with its cooperation partner inspektour GmbH, has been commissioned by the Federal Ministry of Economics and Climate Protection (BMWK) to set up and manage the office of the National Platform “Future of Tourism”.

Measures in the field of climate neutrality, environmental protection and nature conservation are becoming increasingly important in today’s world. In order to stop climate change and protect the environment, we have to adapt our way of life and economy. This also and especially applies to tourism, because hardly any other industry is so dependent on an intact climate and nature. In addition, travelers are increasingly attaching importance to sustainable offerings and making sure that their trips are as environmentally friendly as possible. In order to maintain the foundations for tourism in the long term, it is therefore important that policymakers and the industry firmly integrate environmental protection and nature conservation into their planning and strategies and take initiatives to shape a climate-neutral and sustainable future.

In this context, we are currently planning to focus on the following work packages in the platform:

  • K1 improving the data basis on emissions in tourism, developing concepts for a carbon footprint of travel services.
  • K2 raising travelers’ awareness of environmentally friendly travel, including hiking tourism
  • K3 implementation of regional best practice projects on climate, environmental and nature protection in tourist destinations
  • K4 developing promising strategies to reduce emissions in the hospitality industry
  • K5 promotion of climate and environmentally friendly intermodal transport concepts in the regions and supra-regionally
  • K6 development of regional climate adaptation strategies to face the consequences of climate change

Digitalization is a key element in making the tourism industry fit for the future. Almost all areas of tourism are now subject to digitization processes. In this context, digitization is not an end in itself, but offers innovative solutions to current challenges in many places, for example in the digital planning of networked, environmentally friendly mobility, in personally tailored, networked travel offers, in the recruitment of specialists and workers, in the automation of work processes, in the management of visitor flows or in more efficient resource management. Companies can optimize their operations through digitalization, improving the customer experience along the customer journey. By using new technologies and digital platforms, guests can plan and book trips more easily and effectively. In addition, innovative technologies such as virtual reality and augmented reality offer new approaches to experiencing and presenting travel destinations. It is important that all companies, including small and micro enterprises, have the opportunity to use digital data, tools and concepts to leverage the potential of digitalization.

The work packages we want to focus on here primarily include:

  • D1 supporting SMEs in the tourism industry with digitalization.
  • D2 intelligent use of data to optimize processes in tourism
  • D3 promotion of digital hotel check-ins
  • D4 development of digitally supported tourism offers.

Motivated professionals and workers are essential for the tourism industry, because tourism thrives on people and encounters. The industry offers numerous job opportunities: from reception staff and tour guides to hotel, transport and destination management. A qualified workforce can contribute significantly to customer satisfaction and thus to the success of the company. However, many companies in the tourism industry are unable to find a sufficient number of skilled workers and employees. To counteract this problem, the industry must become more attractive for people from Germany and abroad. There are many starting points for this, such as good working conditions, an attractive living environment or adequate training and recruitment opportunities.

Against this background, we plan to jointly tackle the following work packages in particular:

  • A1 create attractive employers and working conditions
  • A2 recruiting young talent and filling suitable training positions
  • A3 improve living conditions for skilled workers and retain skilled workers in the communities
  • A4 recruit skilled workers from abroad and promote integration

To promote competitiveness in tourism and make Germany more attractive as a tourist destination, tourism offerings, infrastructure and service quality must be of a high standard. This includes good accessibility for all travelers, high safety and cleanliness standards, appealing public spaces, and attractive natural and cultural offerings. At the same time, regional identities must be preserved to ensure acceptance of tourism in the destinations. This applies to rural areas just as much as to urban tourism.  In addition, good framework conditions for companies, especially SMEs, and the least possible bureaucratic burdens are important for competitiveness in tourism. The objectives of this topic are correspondingly complex and include socially sustainable travel, reducing bureaucracy, stimulating international travel and developing tourism regions.

The work packages to be addressed accordingly include:

  • W1 develop and diversify tourism regions: strengthen rural areas / Shape urban tourism / increase attractiveness of city centers.
  • W2 Promote socially sustainable travel: Ensure accessibility along the service chain / Ensure transparency on sustainable offerings.
  • W3 drive forward the reduction of bureaucracy (practical checks) / facilitate succession
  • W4 stimulate international travel, optimize competitive conditions in the single European market
  • W5 expand knowledge in tourism

Office team

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