Travel Agents and Marketing
Major changes in the travel market
The disappearance of forms of commerce and distribution, the increase in digital networking, the individualisation of customer expectations, new competitors – the travel market is changing more rapidly than almost any other. Tour operators and travel agents in particular are experiencing – the business models of both types of market participants are changing completely. The classic wholesaler model of the tour operator is being attacked at all levels of value creation. Both stationary and online travel businesses are looking for ways to expand their reach, and sales approaches that will differentiate them from the competition.