University Involvement

In 2015 and 2016 Dr. Markus Heller was convened by the Deggendorf Institute of Technology to help design and establish an innovative undergraduate degree programme in “International Tourism Management/Health and Medical Tourism” in Pfarrkirchen. In addition to sharing business management and tourism-specific expertise, the course focuses above all on the development of key qualifications, implementation skills and innovative capability. Furthermore, the entire degree programme is taught exclusively in English in order to meet the requirements of internationalisation.

In the winter semester 2017/2018 Dr. Heller and Mr. Kailbach represented Dr. Fried & Partner on a teaching assignment for the Faculty of Tourism at the Munich University of Applied Sciences. As part of the teaching assignment, they offered a case study on “Start-ups in the sharing economy” in the 6th semester of the undergraduate programme. In addition to receiving an introduction to the sharing economy and the associated challenges, students gained comprehensive insight into the various stages of the start-up process, from brainstorming and raising capital to realising a start-up project. Over the course of the semester, students worked in small groups to develop their own business model in the context of the tourist sharing economy in order to deepen their theoretical knowledge. Based on this model, a business plan was drawn up. Students received hands-on insight into the everyday working life of start-ups during excursions to Berlin and Leipzig, where (among other things) meetings with founders and visits to start-ups and incubators were on the agenda.

In April 2017, Mr. Haller led dual students of the “Media and Communication” undergraduate programme at the DHBW in Stuttgart through two intensive block events on the topic of Call Centre Management. The course also had a final exam. The aim of the event was to provide students with a holistic view of the call centre world, and to convey an impression of the complex demands made by the customer service sector on the qualification of future specialists and executives in this environment. Among other things, the event examined the areas of strategy, organisation, infrastructure, processes/interfaces, planning/control and technology, and provided insight into the call centres of the future.

At the ISM in Munich in May 2017, Stephan Haller gave interested multidisciplinary students the opportunity to gain an insight into the activities of a consultancy firm in the travel & transportation sector. The event provided an expert introduction to developments and trends in the industry and the requirements for consultants using the example of change management in tourist sales. In addition, students were asked to work on their own case study. With Stephan Haller’s support, students were shown how to develop and present consultancy approaches.

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