Digital transformation and AI in the focus of the ITB Berlin Travel Hero video podcast
Digital transformation and AI in the focus of the ITB Berlin Travel Hero video podcast
14.02.2024
In the latest episode of the Travel Hero Videopodcast, presented by ITB Berlin, Dr. Markus Heller, managing partner of Dr. Fried & Partner GmbH, along with his colleagues from the ITB Berlin Board of Experts, Lea Jordan and Dirk Rogl, discuss together with moderator Charlotte Lamp Davies the digital transformation of the travel industry and in particular the potentials that AI offers.
The conversation focuses on the dynamic changes driven by advancing digitalization and particularly the use of AI in the travel industry. From the changing business models to the impact on the end consumer, the experts discuss how AI is reshaping the landscape of tourism.
Exciting topics such as the integration of AI into booking and planning processes, the creation of personalized travel experiences and data-driven customer interactions are highlighted. This discussion not only offers current insights, but also provides a perspective on future developments and potential impacts.
The Travel Hero video podcast episode can be watched here:
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This podcast episode provides a preview of the ITB Berlin Convention 2024, which takes place from March 5 to 7. With 17 theme tracks on four stages, the convention covers a wide range of current and future-oriented topics. We at Dr. Fried & Partner are particularly delighted that our Managing Partner, Dr. Markus Heller, will once again be responsible for the Tour Operator & Travel Sales and Carrier & Cruise theme tracks this year.
These theme tracks will be presented on Tuesday, March 5, on the Blue Stage in Hall 7.1b. For all those who are unable to attend in person, ITB Berlin is offering the opportunity to follow the stage program via livestream.
You can find first insights into the program under the following links:
Tour Operator & Travel Sales Track
Secure your tickets now via this link.
